Effective communication on invasive species is crucial for generating awareness and reducing further anthropogenic spread of forest pest and pathogens like EAB. Message frames in invasion biology have evolved as outreach efforts shift away from using potentially problematic metaphors to more ethically conscious language. We at Don’t Move Firewood tested two types of socially responsible message frames on Facebook: one with values-based, emotional and protective language against one with objective, fact-based language to determine if there were any differences in engagement.