Social Media Friday: Scheduling Posts on Facebook

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Welcome to the inaugural edition of Social Media Fridays! In this series of posts, we’ll be sharing tips and tricks to get the most out of social media for your Conservation District. If you have questions you’d like to see covered in this series, please email kate@macdnet.org.

To start the series, I’d like to talk about a handy new feature on Facebook that can help you save time while sharing more content on a regular basis. Time and again I hear administrators tell me that they’d like to use social media for their organization, but they just don’t have the time to maintain it, and they feel that they have much more important things to do.

I agree; processing a 310 permit seems a lot more relevant to a CD administrator’s job than sharing photos on Facebook. But it’s important to keep in mind that if we want to be the first thing people think of when they have natural resource concerns, then we need to keep our organizations at the front of their minds. Showing up regularly on their social media feeds is a great way to do exactly that.

But you can’t spend all day on Facebook! That’s where post scheduling comes in. By setting aside an hour or two one day per week, you can make set your page to post content all week long! Think of it as the crock-pot method: put all the ingredients in, set it and forget it, and by the time you get back dinner will be done.

So how do you go about it? Easy! Just hit “Use Facebook as…” and select your organization’s page, as shown below.

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Then you’ll be taken to  your organization page. Here, put your content in the “What have you been up to” box.

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When you’re finished writing the content, instead of clicking “Publish”, click the down arrow in the blue box, and then select “Schedule”.

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Select your date and time, and you’re good to go! I like to set the MACD page to post one post per day. Generally, I do this first thing Monday morning. I go through all the various newsletters and updates I receive in my inbox, and mine them for content. Another great place to get content is from the various other pages your organization has “liked”. MACD follows a bunch of great conservation organizations from across the state and nation (including many Conservation Districts!), so I’m always sure to find something interesting. As an added bonus, liking and sharing other page’s content helps increase traffic to the MACD page! Several times I’ve “liked” another page or post, to find that a little while later that page has “liked” MACD back, or shared some of our content.

That’s all for now! Check back next week for more ideas on how to implement social media for your conservation organization!